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Prof. Dr. Martin Spann

Prof. Dr. Martin Spann

Head of Institute of Electronic Commerce and Digital Markets


Ludwig-Maximilians-Universität München
LMU Munich School of Management
Institute for Electronic Commerce and Digital Markets
Ludwigstr. 28, front building, room 201
80539 Munich

Phone: +49 89 2180 - 72051
Fax: +49 89 2180 - 72052

Office hours:
by appointment

Further Information



Martin Spann is professor of electronic commerce and digital markets and dean of the LMU Munich School of Management at Ludwig-Maximilians-Universität (LMU). He studied Economics at the University of Kiel and obtained his PhD (2002) as well as his Habilitation in Business Administration (2005) from Goethe-University in Frankfurt. He has been a visiting scholar/professor at the University of California, Berkeley (UCB), New York University (NYU), the University of California at Los Angeles (UCLA), the University of Technology, Sydney (UTS), the University of Southern California (USC) and Bocconi University in Milan, Italy. From 2005 to 2010, he was a Professor of Marketing and Innovation at the University of Passau. He is a board member of the Center for Digital Technology and Management (CDTM) and member of the National Research Council of the Swiss National Science Foundation (SNSF).

His research focusses on digital markets and the impact of information technology on consumer behavior. His work has been published in leading international journals such as Management Science, Marketing Science, Journal of Marketing, Information Systems Research, MIS Quarterly and other journals.



  • Pricing, Auctions & Revenue Management
  • Electronic Commerce & Mobile Commerce
  • Digital Marketing & Privacy
  • Social Media & Recommender Systems
  • Digital Platforms & Sharing Economy
  • Crowd & Artificial Intelligence
  • Marketing & Data Analytics
  • New Product & Innovation Management