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Prof. Dr. Manfred Schwaiger

Prof. Dr. Manfred Schwaiger


Dean of Studies of LMU Munich School of Management
Member of the International Advisory Board, EMLYON Business School
Academic Head of the Master of Science – European Triple Degree (ETD) and the Master of Science – International Triple Degree
Member of the Board of the Munich Experimental Laboratory for Economic and Social Sciences (MELESSA)
Member of the Executive Board of Directors of the Korean Scholars of Marketing Science (KSMS)
Executive chairman of the examination board’s graduate study course (MBR)


Institute for Market-based Management
Kaulbachstr. 45/I
80539 München

Room: 104
Phone: +49 (0) 89 / 2180 - 5640
Fax: +49 (0) 89 / 2180 - 5651

Office hours:
Tuesday 18.00 - 19.00 am (prior registration by phone is necessary)
Room 104

Further Information

Research interests

  • Intangible Assets
  • Market and Trend Research
  • Consumer Insights
  • Communications Management
  • Corporate Reputation
  • Return on Marketing/Marketing Metrics
  • Competitive advantage
  • Exploratory data analysis, data mining, scenario analysis

Curriculum vitae

(The curriculum vitae (PDF, 374 KB) and portraits in version 1 (JPG, 2.8 MB) and version 2 (JPG, 2.35 MB) can be be viewed under the corresponding links)

Born in 1963 in Bad Reichenhall, married, 2 children. Management studies at Augsburg University with focus on marketing and operations research. Dissertation: 1992 (parameter extrapolation in marketing research), post-doctoral thesis 1997 (multivariate advertising effectiveness control).

Memberships in scientific associations and federations

  • American Marketing Association (AMA)
  • Academy of Marketing Science (AMS)
  • American Academy of Advertising (AAA)
  • Academy of Marketing and Health Care Research (AMHCR)
  • German Academic Association for Business Research
  • Deutscher Hochschulverband